A-KUBE UNIVERSE
The 𝗔-𝗞𝘂𝗯𝗲 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗲 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 was a moment of encounter and collective storytelling among people who actively love Sicily and the Sicilians. An opportunity to talk about the many cultural, artistic, and social activities that have been operating in our territory for years and quietly contribute to the improvement of our landscape, our cultural heritage, and our quality of life.
This is the report of the conference held on April 8, 2026, in the Sala delle Capriate of Palazzo Chiaromonte Steri.
The discussion, moderated by 𝗔-𝗞𝘂𝗯𝗲 𝗔𝗗𝗩’s creative director Alex Garraffa, developed around three main thematic axes, each approached from complementary perspectives.
The first session addressed the topic of urban redevelopment and development, focusing on the territorial transformation projects curated by A-Kube ADV. In this context, the participation of 𝗟𝘂𝗰𝗲𝗻𝘇𝗼 𝗧𝗮𝗺𝗯𝘂𝘇𝘇𝗼, artistic director of 𝗶𝗪𝗼𝗿𝗹𝗱, offered an operational perspective on the impact of strategic communication on urban regeneration processes and related social dynamics.
The second session, dedicated to the relationship between poetry, culture and creative planning, explored the cultural project “𝗔𝗻𝗲𝗺𝗼𝘀, 𝗶𝗹 𝘃𝗲𝗻𝘁𝗼 𝗱𝗲𝗹𝗹𝗮 𝗽𝗼𝗲𝘀𝗶𝗮”. 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗼𝗿 𝗦𝗮𝗹𝘃𝗮𝘁𝗼𝗿𝗲 𝗟𝗼 𝗕𝘂𝗲, creator and central figure of the initiative, led the reflection together with 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗼𝗿𝗲𝘀𝘀𝗮 𝗠𝗮𝗿𝗶𝗮 𝗣𝗮𝘁𝗿𝗶𝘇𝗶𝗮 𝗔𝗹𝗹𝗼𝘁𝘁𝗮, President of the Academic Senate of the 𝗔𝗰𝗰𝗮𝗱𝗲𝗺𝗶𝗮 𝗱𝗶 𝗦𝗶𝗰𝗶𝗹𝗶𝗮, with the contribution of 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗼𝗿 𝗨𝗺𝗯𝗲𝗿𝘁𝗼 𝗣𝗮𝗹𝗺𝗮, President of the Academy. The speech highlighted poetic language as a visionary device and an active tool in cultural construction.
The final session was dedicated to the themes of responsibility and proximity, with a focus on projects developed in collaboration with the social engagement sector. Representatives of the associations 𝗦𝗮𝗻𝘁’𝗘𝗿𝗮𝘀𝗺𝗼 𝗡𝗮𝘂𝘁𝗶𝗹𝘂𝘀 𝗢𝗱𝘃, with the president Santi Gatto, and 𝗖𝗲𝗻𝘁𝗿𝗼 𝗔𝗺𝗮𝘇𝘇𝗼𝗻𝗲, with the president 𝗔𝗻𝗻𝗮 𝗕𝗮𝗿𝗯𝗲𝗿𝗮 and the playwright 𝗟𝗶𝗻𝗮 𝗣𝗿𝗼𝘀𝗮. The contributions highlighted an ethical approach to the profession, understood as a structural component of A-Kube ADV’s identity and work.
Overall, the conference outlined a design ecosystem in which communication, culture, and social responsibility converge in an integrated, impact-oriented vision.
